China's social e-commerce industry, with Alibaba, JD.com, and Pinduoduo as the mainstays, has never stopped fighting, and the explosion of the sinking market will not be accidental. From the perspective of analyzing Jingxi, this article takes us to an in-depth understanding of the email list reasons for the rapid development of Jingxi and the operation logic of the social e-commerce industry. With the rapid development of the Internet industry, "sinking markets" and "people outside the Fifth Ring Road" have been regarded as the "last traffic dividend" of the Internet industry.
In the process of competition for the sinking market, the marketing armies are also the Eight Immortals crossing the sea, each showing their magical powers In order to benchmark the sinking market, in September 2019, the JD.com shopping app email list that has been operating for nearly 3 years was renamed “Jingxi” and officially opened. It can be said that Jingxi was born with a golden spoon. It not only operates independently, but also relies on Tencent’s father. The first-level traffic entrance of WeChat is directly given to Jingxi (the first-level entrance of mobile QQ is also). Of course, Jingxi also lived up to expectations.
On October 31, the transaction volume reached 60 million on the day of access. During the double 11 period, nearly 40% of the new users of the station came from Jingxi, and 70% of Jingxi users came from the sinking market of 3-6 lines. industry analysis email list Competitive Analysis User value analysis business value analysis Product iteration analysis Product Structure Analysis Operational Analysis Summarize 1. Industry analysis 1.1 Industry Background In 2015, the micro-business fire and social e-commerce began to rise. Along the way, it has spread through social tools, social media, network media and other means, and applied social sharing, interaction, UGC and other means to the transaction process of e-commerce to promote the sales and purchase of goods.