Services can be hard to score – after all, they are intangible and cannot be pre-evaluated by new customers. This is why the branding of the service relies heavily on past experience and customer feedback. Airbnb is a very appropriate example of service branding. They based their entire market system on the community element, helping people looking for accommodation find suitable hosts. Airbnb's service branding that represents the experience of their customers [Source : Airbnb] With their value proposition, they show that they understand the Color Correction Service main problems that travelers often encounter and offer a solution to these problems. Type #3: Corporate Branding Corporate branding involved cultivating the brand image of the organization itself, rather than its products or services. Corporate branding efforts are often targeted at employees and shareholders, rather than customers. The purpose of corporate branding is to establish and communicate corporate philosophy. The most essential elements of a company's brand image are the company values and the mission statement. Setting them up correctly will allow you to successfully communicate your business philosophy. Starbucks is a great example of thoughtful branding. Although they are a world famous coffee chain, their mission goes far .
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