In the Internet era, any industry is embracing the Internet and transforming the industry with Internet thinking. However, in agriculture, everything is still so innocent, everything is so simple. The timeline seems to be stuck at that moment. At that moment, informatization just entered all walks of life, and management software such as ERP and OA prevailed at that moment. However, there are still many people who refuse to accept the destiny and want to use Internet thinking to transform agriculture and make achievements in the entire agricultural industry chain, but in the end they have no choice but to return home. In the final analysis, there is only one direction left, and that is the sales end of agricultural products.
On the sales side, there are a group of companies that claim to have Internet genes, a group of emerging companies that do offline agricultural product trade and rely on small programs and APPs to turn around. They work together on the sales side to Fax List create a new form for direct consumers, new agricultural sales side Route, commonly known as fresh B2B. Production and sales connection On this route, taking 2014 as the first year, represented by Meicai.com, Liannong, Songxiaocai, Yimutian, etc., each conducted trial-and-error drills and constantly searched for suitable business models.
After 4 years of exploration, some of them got through their own business models and business processes, and some of them became cannon fodder, but they all had the risk of frogs in warm water. 2. The old man at the agricultural end of the market—one mu of farmland Yimu Tian is an old man in the agricultural field. In 2011, he started to use the Internet thinking and imitated 1688 to build a B2B online shopping mall for agricultural products in the agricultural field, in an attempt to open up a platform for direct production and sales, and connect bases, rural cooperatives, agents, and large planters. , family farms, one end to the wholesalers, large supermarkets and supermarkets, and the catering industry.