But also to those digital Professional Email List replicas of the companies and brands themselves. As an example, Óscar Peña , director of innovation and technology at Wunderman Thompson Spain, has put BMW . The car firm Professional Email List has a virtual version of its processes with Nvidia , a scenario in which it replicates all production processes . In this way, they can "optimize the factory and subject it to stress and simulations Professional Email List that allow production changes to be made when other models come in.
Metawork is inherent in this concept that is resonating more and more (although what it entails is not new). Little by little, collaboration Professional Email List processes at work will be carried out with "immersive and three-dimensional" tools, says Peña. On the other Professional Email List hand, Vodafone has created Vodafone 5G Reality in Spain , a metaverse in which Professional Email List there is a rest area and in which concerts have even been held, such as that of the Nancys Rubias.
"We must overcome bidirectionality in advertising Professional Email List and create new experiences through creativity to strengthen brands," says Óscar, when talking about advertising in this field. " The metaverse is not Professional Email List putting on glasses, it is a new stage of the internet and how we are going to access Professional Email List information and have new experiences,"