With Growth Hacking, you can achieve exponential growth in your business. Want to know which strategies to use? Read the article for tips on how best to implement them. Growth Hacking helps you get a holistic view of your business and can make a difference in activation, retention, revenue, and SEO, whether your business is a startup, SME, or large enterprise. . Every business needs to grow, and this type of approach can be very useful because it is based on experimentation – fast and agile processes in other words – and because it targets a fundamental objective for any type of business. What is Growth Hacking? Growth Hacking is a marketing method that allows companies to expand their user base quickly and inexpensively,
with a series of techniques and strategies whose sole purpose is growth ; more specifically, exponential growth. Using the approach developed by Growth Hacking creator Sean Ellis, companies test new solutions on a small scale, then allocate budget only if the tests yield positive results. This makes growth hacking perfect for both small businesses with limited resources, like startups (which it was originally intended for), and large corporations. The Image Masking Service Growth Hacking Funnel To identify the best growth hacking techniques and strategies for your business, you need to understand your target audience and the process that leads them to buy what you're selling. In other words, you need a sales funnel. In marketing, a sales funnel is the process that leads the potential customer to make a purchase. It starts with awareness and ends with conversion, and can also include post-purchase activities.
Growth Hacking Funnel is a framework developed by Dave Mcclure. He called it the Pirate Funnel because the first letters of each stage spell AAARRR, an onomatopoeic word used by pirates in children's stories. The stages of the Pirate Funnel are: Sensitization, Acquisition, enable, Retention, Income, Reference. Let's look at each in detail. Sensitization At the upper funnel stage, your goal is to persuade your target audience (visitors) to visit your website or app for the first time . The techniques and strategies in this step are designed to build brand awareness. Acquisition During the acquisition phase, you collect potential customer data from website forms and landing pages, digital PR, and off-page activities. The key metric here is your website or app traffic.