Why can Kaola Haigo become a giant in the cross-border e-commerce industry? This article deeply analyzes the business model of Kaola Haigou from the aspects of industry analysis, competitive product analysis, user value analysis, business value analysis, product iteration cell phone number list analysis, and product structure analysis, and then takes you to an in-depth understanding of the operation of the entire cross-border e-commerce industry. logic. Founded in 2015, Koala.com was originally a cross-border e-commerce platform under NetEase, formerly known as "NetEase Koala".
In September 2019, NetEase and Alibaba announced a strategic cooperation. Alibaba Group wholly acquired NetEase's cross-border e-commerce platform "NetEase Kaola" for US$2 billion and changed its name to "Koala Seagoing". According to the "China Cross-border E-commerce Market Research Report in the First Half of 2019" released by iiMedia cell phone number list Research, NetEase Koala ranked first in the domestic cross-border import market with a market share of 27.7%, while Tmall International accounted for 25.1%. According to proportional estimates, after the merger of Ali and NetEase Kaola, the market share of Ali's import and export international business will exceed 50%, significantly leading other competitors, leaping to a monopoly position, and the scale advantage is expected to continue to be prominent.
Why can Kaola Haigo become a giant in the cross-border e-commerce industry? This article will gain an in-depth understanding of the operation logic of the entire industry of cross-border e-commerce by analyzing the perspective of Koala Overseas. This article will analyze the following aspects: industry analysis Competitive Analysis User value analysis business cell phone number list value analysis Product iteration analysis Product Structure Analysis Summarize 1. Industry analysis The development of the entire cross-border e-commerce industry has the following stages: From 1999 to 2003, the cross-border e-commerce industry tested the waters: the main model was the foreign trade information service model of online display and offline transactions, and there were few online transactions involved.