Homepage Articles SEO Link building is (specialty) marketing Link building is (specialty) marketing Posted: 2020-11-18 ft-image The principles that apply to good marketing are the same principles that apply to good link building. The process of securing links may be unique, but the guiding philosophy should be rooted in traditional marketing. Some think link building is a magic bullet for SEO, or some kind of “traffic faucet” that they can turn on and off as needed. In reality, link building is the manual promotion of an asset to a targeted audience – also known as marketing.
The same fundamental philosophies that drive effective marketing promote effective link building: Audience Development: Research which online sites, communities, and platforms are popular with your audience so you know where to secure links. Niche fax number list Research: Analyze the linking environment and current market position to build strategic links. Competitive Analysis: Evaluate competitor backlinks and strategies to set expectations and drive results. Targeted Promotion: Find relevant and valuable
opportunities to effectively secure links. Compelling messages: Communicate the value of links through outreach. Consistent Effort: Create a sustained campaign that delivers lasting results. Thorough research, strategic promotion, carefully crafted messages and sustained effort are the foundations of success - in marketing and link building. Link building is not some mystical SEO hack.