Apr 05, 2022
In Welcome to the Forum
For every penny we invest in performance advertising, we can clearly see which ones bring in users and which ones are wasted. The similarities between the two brand advertising and performance advertising cost money. Some people may ask, isn't this nonsense? Where can you advertise without spending money? But in life, there are special email list indeed some bosses who have only been in contact with internet products, and they will ask: we will advertise the brand and settle according to activation or payment. God, this is obviously the rhythm of not wanting to give money. When i encounter such a party, i directly block it. The proportion of spending on brand advertising and performance advertising is divided according to product attributes and company leaders’ perceptions of the two. Large companies will have a fixed advertising budget every year, tens of thousands, millions, or even tens of millions. The more brand advertising is invested, the less special email list effective advertising. How to divide it? Like our previous games, the investment in performance advertising will account for more than 70%. If it is an e-commerce product, it is completely the opposite. Both brand advertising and performance advertising are expressions of exposure. Whether it is tv advertisements, elevator advertisements, newspaper advertisements, moments advertisements, or push advertisements on mobile phones, they all gain exposure first and then guide users to behave differently special email list according to the content of the advertisements. As technology advances, the boundaries between brand advertising and performance advertising are getting smaller and smaller. For example, a certain coffee, which has recently been crazy about investing in focus, will place a qr code in the print advertisement in the elevator and scan it to receive a free cup of coffee.