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hremon716
Feb 22, 2022
In Welcome to the Forum
With Growth Hacking, you can achieve exponential growth in your business. Want to know which strategies to use? Read the article for tips on how best to implement them. Growth Hacking helps you get a holistic view of your business and can make a difference in activation, retention, revenue, and SEO, whether your business is a startup, SME, or large enterprise. . Every business needs to grow, and this type of approach can be very useful because it is based on experimentation – fast and agile processes in other words – and because it targets a fundamental objective for any type of business. What is Growth Hacking? Growth Hacking is a marketing method that allows companies to expand their user base quickly and inexpensively, with a series of techniques and strategies whose sole purpose is growth ; more specifically, exponential growth. Using the approach developed by Growth Hacking creator Sean Ellis, companies test new solutions on a small scale, then allocate budget only if the tests yield positive results. This makes growth hacking perfect for both small businesses with limited resources, like startups (which it was originally intended for), and large corporations. The Image Masking Service Growth Hacking Funnel To identify the best growth hacking techniques and strategies for your business, you need to understand your target audience and the process that leads them to buy what you're selling. In other words, you need a sales funnel. In marketing, a sales funnel is the process that leads the potential customer to make a purchase. It starts with awareness and ends with conversion, and can also include post-purchase activities. Growth Hacking Funnel is a framework developed by Dave Mcclure. He called it the Pirate Funnel because the first letters of each stage spell AAARRR, an onomatopoeic word used by pirates in children's stories. The stages of the Pirate Funnel are: Sensitization, Acquisition, enable, Retention, Income, Reference. Let's look at each in detail. Sensitization At the upper funnel stage, your goal is to persuade your target audience (visitors) to visit your website or app for the first time . The techniques and strategies in this step are designed to build brand awareness. Acquisition During the acquisition phase, you collect potential customer data from website forms and landing pages, digital PR, and off-page activities. The key metric here is your website or app traffic.
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hremon716
Feb 22, 2022
In Welcome to the Forum
The Christmas season is fast approaching. Have you prepared your email campaign strategy? Here are some practical tips and data on how this post-COVID vacation is evolving so you can hone in on the right Email Marketing strategy. A quarter of annual e-commerce demand occurs during the Christmas period. But what to expect from Christmas 2021? We have (almost completely) left the pandemic behind us. However, the health emergency has left an indelible mark on consumer buying habits. This year, digital sales will exceed $1 trillion globally. But experts say there will be plenty of surprises: This year's Christmas shopping is shaping up to be very different from the past. How should Italian brands and companies prepare for Christmas 2021? Let's try to predict what will happen in the next 2 months. Check out the statistics and trends that have already emerged from our studies over the past year. This will provide profitable prospects for those who give great importance not only to Christmas but also to Black Friday and Cyber ​​Monday. And what about email marketing ? What role is he playing E-Commerce Photo Editing Service this year? We have some interesting data to share with you. In fact, it might make you rethink your email marketing strategy for Christmas 2021. How has consumer communication and exploitation changed since the pandemic? Everyone will remember 2020 as the year of lockdowns and a health emergency. But for businesses and the marketing field, it will also be the year of the mass digital revolution . According to a Salesforce report, 58% of brand interactions in 2020 were online (+17% compared to 2019). This trend was evident from the start: from the first months of the pandemic, MailUp's clientele peaked not only in sending volumes (customers even quintupled that) but also in openings (up to 40%) . and clicks (up to 15%). All this includes a considerable increase in engagement (from 200 to 400%) for specific sectors. These data date from the first weeks of confinement. However, looking at the 2020 global trend, there is an irreversible shift involving digital on the part of businesses and consumers. Online traffic is certainly another interesting aspect: it increased by 1% in Italy, while global data fell by 2%. Why is the mid-pandemic so important? Since the Italians have finally “discovered” e-commerce, it seems unlikely that they will abandon it. Despite the return to normal, the data tells us that more than 16 million people think their habits are irreversible .
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hremon716
Feb 19, 2022
In Welcome to the Forum
A good digital strategy has many building blocks: from UX and UI design, to planning email, social media and SEO campaigns , to creating relevant content online and offline, to management of e- commerce and mobile platforms . It is a complex web of channels through which any business, regardless of size and target market, can communicate with its customers and cultivate its own brand identity . To go in this direction and insert each piece of the puzzle, you need both theoretical and practical knowledge. Using an alternative approach, we want you to discover the seven fatal mistakes of any digital strategy. 1. Separate online and traditional strategies Traditional strategies and digital strategies go hand in hand, they are woven together to create a unique design. Every strategy starts with your target people's goals, behaviors, needs, and touchpoints, which don't distinguish between digital/online on the one hand, and traditional/offline on the other. A digital strategy that works is one that is intimately integrated with what are (still) called traditional strategies. Indeed, a digital strategy is not something that only has online effects: if it succeeds, it will have a strong impact on the company's year-end sales and profits , just like the more traditional strategies. To integrate them as well as possible, it is essential to have an E-Commerce Photo Editing Service overview of your marketing activities, composed of both online and offline touchpoints. 2. Think office The hall of mirrors of digital strategy players is called the office. Although unthinkable until a few years ago, mobile has become the common thread for all marketers. Smartphones and tablets are set to gain more and more ground in people's lives. If we take Italy for example, over the last two years the number of smartphones has increased at a dizzying rate: from 24% to 41% of the total population. A trend that should increase, bringing with it the huge segment of online shopping . Thus, if it is still possible to browse non-optimized sites from a tablet, the It's called mobile first and it's the approach that makes optimization for smartphones and tablets a prerequisite for any digital strategy: an approach that involves everything from user experience content type and email campaigns : in our 2016 Guide to Email Design you will find trends, techniques and best practices to inspire you and learn how to create responsive emails. Download the Email Design White Paper 3. Be single-device The online shopping experience is increasingly diluted by various browsing options, taking advantage of the wide range of devices that technology makes available: in Italy, 53% of users already belong to this category. The mistake to avoid is providing a rigid browsing experience that leads to obstacles and fractures when switching between devices.
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hremon716
Feb 19, 2022
In Welcome to the Forum
A click does not necessarily mean that you have lost a user. As with the opt-in process, unsubscribing can also be done with one click or two steps : if you opt for the double opt-out process , users are directed to an intermediate page (the management center profiles) where they have a number of choices. To regulate how often they receive emails – daily, weekly, monthly, etc. To temporarily suspend communications (if they go on vacation, for example) To change the address where they receive emails. To change the communication mode and opt for SMS, RSS, etc. To leave feedback on why they decided to unsubscribe (not interested, too frequent, etc.) Permanently unsubscribe The principle of the double opt-out method is as follows: in many cases, users wish to modify the terms of their relationship with the company, and not completely sever the links. If there is a middle ground to retain a percentage of users (even if it is a small minority), so much the Image Masking Service better; others are free to unsubscribe without hindrance. The important thing is to provide a clear and user-friendly landing page; if users see it as an attempt to confuse them and cannot find what they are looking for, any potential positive effect is lost in no time. The one-click option , on the other hand, is a quick and simple user interface that works on the principle that if a user has decided to leave, there is no way to delay it that will not be perceived as a nuisance. . Ergo, it is better to facilitate unsubscription. Just as there is a choice between a single or double opt-in (covered in detail in this article), there is no single solution that fits all; each company would do well to experiment and try firsthand which option works best for them. “You are receiving this email because you are subscribed…” Transparent and effective ways to cultivate good relationships with users and minimize unsubscribes don't stop there. It can also be useful, for example, to remind users how and why they subscribed to this type of communication. AUTHORIZATION REMINDER (DISCLAIMER) This is called a permission reminder (or disclaimer or agreement review). Placed at the top or bottom of the email, this brief message reminds users of the reason for receiving communications from us.
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