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mikecolince25
Apr 04, 2022
In Welcome to the Forum
In the traditional era, this was difficult to achieve, because in the past, branding mainly relied on advertising, and advertising must cost money, and it cost a lot of money. But the upside is that a successful brand can help a business gain a Fax List competitive advantage over a long period of time. This is the characteristic of the traditional era. Today is different. Enterprises can not rely on advertising to make their brands. There are many Internet celebrity brands and new consumer brands that rely on content, user operations and word of mouth to enhance brand awareness and achieve brand out of the circle, but these brands do not invest much. Hard and wide, no advertising fees. Therefore, I would like to remind you that when I say branding without spending money, I mean without spending on advertising. In fact, when people Fax List talk about not spending money to build a brand, they mostly mean not advertising. Rely on content, including content marketing such as self-media operations Relying on users, building word of mouth and operating private domains The common foundation of the two is to rely on good products with their own traffic and topics. Here I will remind the second sentence: Doing a brand without spending money is much harder to learn than doing a brand with money. As mentioned earlier, after Xiaomi's advertising plan was rejected by Lei Jun, Xiaomi's strategy behind Fax List it is to stick to the media and make content topics. There are so many representative cases. First, the first generation of Xiaomi mobile phones was launched in August 2011. The first activity Xiaomi did on Weibo was "I am a mobile phone control". Netizens can use this to generate their own mobile phone chronicles and show off their "machine age".
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