Aug 01, 2022
In Welcome to the Forum
Start with “low-hanging fruit,” writing about a highly specific topic that serves a small segment of your target audience. That seems unintuitive, right? If more people are searching for a term or a topic, that should mean more readers for you. But that’s not true. If you choose a general and highly searched topic that’s been covered by major competitors or more established brands, it’s unlikely that your post will rank on the first page of search engine results pages (SERPs). Give your newly born blog a chance by choosing a topic that few bloggers have written about. Let’s walk through this process. 1. Choose a topic you’re passionate and knowledgeable about. Before you write anything, pick a topic for your blog post. The topic can be pretty general to start. For example, if you're a company that sells a CRM for small-to-enterprise fax number list businesses, your post might be about the importance of using a single software to keep your marketing, sales, and service teams aligned. Pro tip: You may not want to jump into a "how-to" article for your first blog post. Why? Your credibility hasn’t been established yet. Before teaching others how to do something, you’ll first want to show that you’re a leader in your field and an authoritative source. For instance, if you're a plumber writing your first post, you won’t yet write a post titled “How to Replace the Piping System in your Bathroom. First, you'd write about modern faucet setups, or tell a particular success story you had rescuing a faucet before it flooded a customer's house. Here are four other types of blog posts you could start with: List ("Listicle"): 5 ways to fix a leaky faucet Curated Collection: 10 faucet and sink brands to consider today SlideShare Presentation types of faucets to replace your old one (with pictures) News Piece: New study shows X% of people don't replace their faucet frequently enough If you're having trouble coming up with topic ideas, a good topic brainstorming session should help. In the post I’ve linked, my colleague walks you through a helpful process for turning one idea into many. Similar to the "leaky faucet" examples above, you would "iterate off old topics to come up with unique and compelling new topics.