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rakuiboulhasan
Apr 13, 2022
In Welcome to the Forum
On the evening of July 30, Gaotu founder Chen Xiangdong issued an internal letter saying: "In order to survive, the company has to lay off staff." It is reported that the closure of 13 local centers across the country will be completed before August 1, involving tens of thousands of people, equivalent to one-third of the employees of Gaotong will be laid off. Of course, many netizens exposed on social platforms, not only Gaotu, but many education and training institutions such as TAL and New Oriental have started large-scale layoffs. The online education "Battle Royale" is officially launched, and the self-help transformation of off-campus training institutions such as New Oriental, TAL, Homework Help, and Yuanfudao is imminent. Among them, some people turn to adult education, some people focus on education hardware, and some people focus on quality education. On July 28, the online education company Yuanfudao announced job title email list the transformation of quality education and launched a new brand of scientific enlightenment education "Pumpkin Science". Why do some education and training institutions headed by Yuanfudao choose quality education? Can it become a new outlet for online education under the strictest supervision? 1. From media to education, the peaks and valleys of Li Yong and Yuanfudao As of July 29, Yuanfudao, an education company founded in 2012, has completed 11 rounds of financing although it has not yet been listed, with a total financing amount of more than 4 billion US dollars, and its valuation was as high as 15.5 billion US dollars. (Source: Enterprise Check) However, the founder who founded this company with a valuation of over 10 billion is rarely mentioned by the media. This person is called Li Yong. In fact, from the first stage of his career, it's hard to imagine such a person ending up as the founder of an education company.
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rakuiboulhasan
Jan 13, 2022
In Welcome to the Forum
In 2019, Google announced the introduction of App+Web. If you're looking for an in-depth look at App+Web, check out our article here.In this article, we'll cover common questions we've been asked about App+Web, including what is it, why should you care, and how to go about using it.Although it's built from the ground up to meet today's measurement needs, it borrows many measurement mechanisms from Firebase.In doing so, it moves away from the data model that we have grown accustomed to in Google Analytics. This all happens in a new web UI, a few new and updated APIs, and a daily export to BigQuery (big data enthusiasts rejoice!).App+Web uses a new data modelAlthough this sounds advanced, you can think of a data model, in this context, as: how data is processed and organized. This has implications for how the data can then be aggregated and used.As you can see, the level of the data model has been changed from three to two, and the focus has shifted to users and events. Events range from page or screen views to specific actions such as a site search, file download, video view, etc.To be clear, this doesn't mean sessions aren't available in App+Web, they are. They can even be calculated via BigQuery (similar to the current situation of the GA360 > BigQuery session). Nor does it mean that the concept of attribution or Source/Medium/Campaign etc. will disappear. These will certainly still exist. This change just means everything will be user first, not session first.Why is Google introducing a new data model?The previous data model was based on the arbitrary construction of a session. For the past few years, although Google has tried Egypt Phone Numbers List to bring user metrics to the forefront, session was still how most people interacted with GA.While this session-based mindset is/was useful, the proliferation of web and apps has made this model a bit outdated. In conclusion, the new data model means that users and what they do are at the center of reporting and analysis. Not whether a session landed on page X or Y.The GA data model was not designed to measure how we use the internet today, both from our desktop computers and our smartphones.What are the benefits of a new data model?The introduction of this new data model means more flexibility as well as portability between web measurement and application, which has become synonymous with the way we use the internet today.It also means that we will not be limited to a predefined window of time.App+Web will allow us to analyze and understand if our users are doing what we expected or not. Make our data even more powerful.
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